What Search Engine Copywriting is 'Not'

It is important to understand that Search Engine Copywriting is not developing 'creative' copy from a scratch. At the cost of repeating, Search Engine Copywriting is essentially a re-writing process of existing 'creatively written' copy. It is not an attempt to insert several disjointed, thesaurus-sounding keywords into the copy just to make it rank high in search engines. The fundamental difference is that Search Engine Copywriting is written (read optimized) for both human surfers as well as search engines.

Search Engines and SEO Copywriting

Many websites have a high degree of dependency on the Search Engines like Google to get traffic. Search Engines collect information from websites and match this with the keywords searched by a user looking for relevant information on different topics. If the Search Engine algorithms detect a close match on relevant search terms, your page is likely to be ranked higher. It is therefore important, from a SEO perspective, to have keywords strategically appearing in the text of your site. Search Engine Copywriting as mentioned earlier, is writing for these Search Engines, in order to bring higher rankings, quality human traffic and thus a higher potential for sales. Interestingly, a nicely done SEO copywriting job makes the copy even more appealing to the human visitors.

What does SEO Copywriting do for Existing Copy?

* It makes the existing content more Search Engine friendly, without interfering or spoiling its natural and original essence.

* It makes the copy targeted for specific theme of the page by utilizing keyword phrases relevant to the content of the page.

* It makes the copy more structured.

* It makes the pages compatible to both the human surfer as well as the Search Engines.