Denver, Colorado - (Cheap Web Hosting Directory) - April 2, 2008 - mobilePeople a/s, a Copenhagen, Denmark based local mobile search and advertising provider, has entered into a Share Purchase Agreement, with search engine and media technology solutions provider, Local Matters.

Under the terms of the transaction, Local Matters will acquire all of the outstanding capital stock of Mobile People in exchange for a combination of cash and Local Matters stock. The combined company would provide directory publishers, media publishers and directory assistance providers with media technology solutions that connect consumers and advertisers across digital channels including the internet, wireless and voice. There are now more than three billion global mobile users, and local search ranks among the top content categories that consumers utilize on their mobile phones. Publishers are increasingly extending into Internet and mobile to capture users and local advertisers.

Perry Evans, CEO of Local Matters noted, ''We chose mobilePeople because we believe they have the best technology to create a mobile distribution presence for publishers. Its expertise, its track record and its innovation cycles set them apart from the many other companies in this space. Our aim now is to be the preferred one-stop shop for directory publishers and directory assistance providers for outsourced media technology solutions online, on wireless and on voice.''

The two companies formed a business partnership in 2006 and have several joint initiatives in progress. The closing of the transaction is subject to additional closing conditions and is currently expected to close in the second quarter of 2008.

Earlier this year, Local Matters s appointed five key executives to its management structure.

Alison Kane joined Local Matters as Executive Vice President of Online Media in January 2008. She comes to Local Matters from aQuantive, Inc., which was acquired by Microsoft Corporation in 2007, where she served as General Manager and Vice President of Atlas Search. Prior to Atlas, Alison was the Chief Operating Officer and Vice President of The Fidelis Group, a consultant to Pinnacle Ventures, and Vice President and Chief Operating Officer at TRIP.com. She has a BA in Business Administration and Computer Science from The University of Denver, an MS in Management from Purdue University and an MBA from the Budapest University of Economic Sciences.

Nico Brooks joined Local Matters as Vice President of Search Strategy in November 2007. Nico has worked in online marketing and e-commerce since 1997. Nico has extensive experience working with marketers and advertising agencies and has been involved in the development of automated tools for search marketing campaign management. Mr. Brooks served as Director of Search Strategy for Atlas / aQuantive from 2004 to 2008. He has a BA in Mathematics from Earlham College, Indiana.

David Haupt joined Local Matters as Vice President of Marketing and Consumer Market Development in July 2007. He has worked in media and online publishing for over 13 years. Prior to Local Matters, David served as Director of Marketing and Business Development for Dasabo Software Solutions. In 1995, David founded and served as President at George Joyce Inc., publishers of The Onion Newspaper. David founded O Publishing, publishers of collegiate day planners, in 2002. David holds a BA in Economics from The University of Wisconsin and an MBA from The University of Denver.

Henry Ruiz joined Local Matters as Vice President of Media Solutions and Partnerships in Asia / Pacific Rim in November 2007. Henry's online and mobile experience includes over 10 years of work in local search, product development, executive producing and general management in new media space. Henry was previously the Group Manager for New Media at Truvo Nederland BV, formerly World Directories Group, based in The Netherlands. Prior to that, he worked in numerous roles for the Digital Media group at Sensis Corporation in Australia. Henry holds a B.B.Sc with Honors from Latrobe University and a Masters in Applied Psychology from the Royal Melbourne Institute of Technology.

Rounding out our international delivery management team is Dave Kinnear, Vice President of Media Solutions for Europe. Dave joined Local Matters in February 2008. Dave previously worked for Telstra Corporation Limited where he served in a variety of roles including Group Manager, Wireless and Online Content. Prior, Dave served as Operations Manager at Sirex Group Pty. Ltd. in Melbourne.

Mr. Evans remarked, ''I am enthusiastic that we continue to be able to fill these critical positions with talented individuals with deep industry experience.''

mobilePeople is a local mobile search and advertising solutions for directory publishers and directory assistance providers. The company builds mobile presence, distribution and advertising solutions utilising its award winning white label solution liquid. mobilePeople has launched with publishers and media companies in 12 markets and 8 languages processing millions of local mobile searches every month. Global customers include Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Paginas Amarelas (PT), Schibsted (NO), Schibsted (SE), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Eniro (NO), EDC (DK), Yellow Pages Group (NZ) and Local Matters (USA). With world headquarters in Copenhagen (DK) and regional offices in London (UK), Denver (US) and Melbourne (AUS), mobilePeople is a privately owned company.

Local Matters, Inc., is a media technology solutions provider and specialized online media publisher, focused on the local search industry. It offers solutions that enable consumers to search for local content on the Internet and through voice-based directory assistance. It also owns and operates a network of thousands of locally oriented websites with content directed at consumers seeking extensive information about specific local shopping or planning activities. Local Matters delivers its media technology solutions to 22 Yellow Pages publishers in 14 countries, and 26 directory assistance service providers in 12 countries.

For further information please go to: www.mobilepeople.com.

To learn more about Local Matters, please visit: www.localmatters.com.



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