Step 3: Selection of Keyword Phrases

If you have followed the above process of Discovering and Analyzing keywords, you probably have between 50-100 keyword phrases that qualify as “high-yield” given your site’s current PR range. Sorting out which keywords you’re going to gun for, out of the corpus of keywords you have identified is a crucial task. Selection of keyword phrases pertains to finding the most valuable keyword phrases that most accurately describe specific qualities of your website. Though generic keywords are generally searched more, ranking with generic key phrases often brings mediocre Return on Traffic.

Focused Key Phrases

As you may have realized by now the focused key phrases not only give your site a better chance to rank, it gets highly targeted traffic resulting in higher traffic to sales conversion ratios. Since you have used a process, which ensures that you are working with popular keywords, ranking with any of the short listed keywords assures you of incoming traffic. Amongst the 100 odd keywords you have short-listed, keep your eyes on the ones that have a tight focus on what your site’s offering within the parameters of ranking possibilities and competitiveness.

Final Selection of Keyword Phrases

For making your final selection of 15-20 most relevant keywords, we recommend working in the following method:
    Eliminate the keywords, which are difficult to rank with considering the chart given for PR vs. Competition. 
    Eliminate very low popularity Keywords where the search traffic for the terms is very low.  
    Out of the balance keywords that qualify for ranking with your site’s current PR, select the most popular keywords, which have the right focus for your site.