Types of Meta Tags
The more important Meta Tags are discussed below in detail. A list of several more Meta Tags
is given at the end of this article.
The Title Tag
The Title Tag is not a Meta Tag. However, since it’s a very important Tag, we thought it necessary to discuss it here. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. The Title Tag is not displayed anywhere else on the page. It is these words or phrase that appear as the title of your page in the hyperlink listings on the search engine results.
The users in-turn click on this hyperlink to go to your website from Search Engine Results Page (SERP). Therefore, the significance of the Title Tag is evident as all search engines use the Title Tag to gather information about your site.
Syntax for the Title Tag is:
<HEAD>
<TITLE>Creating Successful meta tags, list of all meta tags, title tag limit, href tag, meta tag analysis</TITLE>
</HEAD> |
Useful Tips for Writing the Title Tag
The Title Tag plays a vital role in determining your site’s search engine rankings. One needs to pay attention to the words that appear in your Title Tag and the order in which they appear. As the tag suggests, Title Tag announces the summary of the content appearing on the page. Think of it as a crisply worded sales phrase and include your most relevant and specific keywords or key phrases in the Title Tag describing the content of the page.
You could put the product or service you are offering in the Title Tag, instead of your firm or company’s name. For example, if you have a site offering kitchen appliances, instead of having a title like “www.cooking.com”, you could have a specific keyword rich Title Tag like “Bar Blenders: Waring Kitchenaid Hamilton beach Cuisinart bar blenders and blender”. This title would cover several keyword phrases like- bar blenders, bar blender, Waring bar blenders, Kitchenaid bar blenders, Hamilton Beach bar blenders, Cuisinart bar blenders, blender etc.
Most users search for specific products and services, not company names. If you do wish to include the site name, then you can add it at the end of the Title Tag. Having your most important keyword phrases towards the beginning of the Title Tag helps display your title in bold in the SERP (search engines results page). Title Tags are also the text that gets captured when users bookmark your page.
Google usually reads about 90 characters of your Title Tag. So, leverage this length to cover prominent keywords relevant to the page. A common mistake webmasters make is to have the same Title Tag throughout the site. You must leverage different Title Tags for each page and customizing it depending on the content theme of each page. Also read our detailed article on Title Tag Optimization.
