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Meta Tags Optimization for Search Engines 

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by Harjot Kaleka 4/16/04 Rating: 

Synopsis:

This article outlines how the smart use of your site’s most important Meta Tags can help you get great ranking results. Removes some of the Meta Tag myths & lists important Meta Tags…
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The Article

The Meta Keywords Tag

Most search engines do not read the Meta Keywords Tag anymore. It is okay to ignore the Meta Keywords Tags. However, if you feel more comfortable using it, you can have about 15 important non-repetitive keywords in this Tag, separated by commas.

Syntax for Meta Keywords Tag is:

<HEAD>
<META name="keywords" content="Keyword phrases that describe your web page">
</HEAD>
 

Meta Robots Tag

The Meta Robots Tag gives you the ability to specify whether search engines should index that page or follow the links appearing on that page. However, there is no need for using Meta Robots tag if one is already using detailed robots.txt file to block any specific indexing. Read our article on Working with the robots.txt file.
The various commands used under Meta Robots Tag are:

Index: allows the spider to index that page.

Noindex: instructs the spider not to index the page.

Follow: instructs the spider to follow the links from that page and index them.

Nofollow: instructs the spider not to follow links from that page for indexing.

<HEAD>
<meta name="robots" content="index,follow">
<meta name="robots" content="noindex,follow">
<meta name="robots" content="index,nofollow">
<meta name="robots" content="noindex,nofollow">
</HEAD>
 

   
Note: Use only one of the above given commands. 

If you have not specified any Meta Robots Tag on a page, by default, the spiders understand that the page and all the links appearing on that page are open for indexing. Therefore, it makes more sense to use this Meta Tag in case you don’t want certain parts of your web page indexed.

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