New York, New York - (Website Hosting Directory) - April 30, 2008 -DoubleClick's digital marketing technology and services, have integrated Google's AdSense for mobile content, along with Millennial Media's premium MBrand network as well as its Decktrade performance network.

The upgrade helps mobile publishers fill more of their available inventory and ultimately earn more revenue.

Ari Paparo, group product manager for DoubleClick products noted, ''This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory. We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers.''

Publishers using DoubleClick Mobile can sell mobile display inventory indirectly, through automated access to one or more networks of mobile advertisers. Publishers, of course, can continue to sell directly as they have always done. DoubleClick Mobile provides an accurate view of what inventory is available to sell, what has been sold directly and what has been filled by ad networks. By managing inventory across direct and indirect channels, DoubleClick Mobile helps publishers better monetize their mobile web content.

Paul Palmieri, President and CEO of Millennial Media commented, ''Both brand and performance advertisers are using our MBrand and Decktrade networks to reach their mobile advertising goals. Our integration with DoubleClick Mobile makes it possible for publishers to accept ads from Millennial Media's deep roster of leading advertisers while preserving their ability to sell directly.''

DoubleClick Mobile is part of the DoubleClick Revenue Center, which enables media sellers to manage their display campaigns in tandem with emerging platforms, such as mobile advertising, in a single location.

Omar Hamoui, Founder and CEO of AdMob noted, ''AdMob is always eager to extend our engineering investments in mobile advertising relevance and optimization to new platforms. We are excited that DoubleClick's clients will now be able to join over 4000 existing AdMob publishers in leveraging AdMob's ad liquidity and mobile specific ad serving technologies.''

The DoubleClick Revenue Center is a comprehensive suite of solutions for media sellers designed to maximize revenue and minimize operational friction throughout the digital ad sales process. Today’s DoubleClick Revenue Center starts with DoubleClick's DART ad serving platform, and can be expanded to include automated optimization technology, support for rich media and emerging platforms like video and mobile, sales and financial workflow tools, and an advertising exchange. Leading publishers are adopting these solutions to maximize yield on their inventory and increase the efficiency and visibility of their sales process.

DoubleClick is a premier provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.

With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor's Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, California, Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

For more information about DoubleClick, please visit: www.doubleclick.com.

To learn more about Google, please visit: www.google.com.



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