Mountain View, California - (Cheap Web Hosting Directory) - June 3, 2008 - The Goldman Sachs Ninth Annual Internet Conference, recently welcomed Google Inc.'s Director of Business Product Management for Ads Quality and Bidding, Nicholas Fox, along with Neal Mohan, Director of Product Management for Ad Serving Platforms.
The session included a question-and-answer period at the global investment banking, securities and investment management firm event. Goldman Sachs provides a wide range of services worldwide to a substantial and diversified client base that includes corporations, financial institutions, governments and high net-worth individuals. Founded in 1869, it is one of the oldest and largest investment banking firms. The firm is headquartered in New York and maintains offices in London, Frankfurt, Tokyo, Hong Kong and other major financial centers around the world.
In addition, Google recently hosted an informal gathering, with including discussions about its search innovation strategy, as well as an update on Google Health.
On the search front, Google imparted how it believes that search is expanding. 'Search' includes images, news, finance, books, local, and geographical information as well as general web activity. The media types are becoming more and more integral in its core universal search, but each presents its own challenges, innovations, and triumphs.
R.J. Pittman, Director of Search Properties, showed some of the advances made in image search -- offering an early form of face recognition on advanced search, for example -- as well as how ads might work to enhance the user experience on image search. He also demonstrated the interesting technologies that Google News has deployed to support features like quotes from newsmakers and better quality search for local news.
Carter Maslan, Director of Local Search Quality, talked about Geo products (Maps and Earth and their features) and the fact that they represent a considerable search problem: how to take all of the information about the physical world and make it searchable; how to label disputed borders; how Street View can help find where a person is going.
Google Earth has helped archaeologists find things they've looked for for years (i.e. a Roman villa in someone's backyard). User-generated content is the rage right now, but in addition to entertaining shared videos and photos, the user-generated content that we're seeing on geo products is profoundly useful and helps to better understand the world.
Core search quality was addressed, with the latest update on web search from Johanna Wright, Director of Search Quality. Search has become very sophisticated, in such a short period of time. Google has accomplished a lot with universal search this past year by bringing new form and function to the results page. The search quality team is turning its attention toward the ever-elusive user intent (i.e., this is what I typed, here's what I meant). This will help make universal search even more useful. Understanding user intent also helps break down language barriers and find the best possible answer regardless of what language it's in or where it lives on the web.
In terms of new products, Google made Google Health publicly available. It offers users a safe and secure way to collect, store, and manage their medical records and health information online. In this day and age of information, it seems prudent to have a copy of individual medical records under control.
To break down the information silos, Google Health launched several partners and third party services already integrated. The partners are committed, and include everyday brand names such as Walgreens, Quest Diagnostics and Longs Drugs, to name just a few.
Google has also placed strong privacy policies in place to keep information safe and private. (Read more about this on our public policy blog.) There's a lot left to do in health -- literally thousands of partnerships to forge and petabytes of data to move around -- and Google is looking forward to hearing feedback from early Google Health adopters about its first step.
Unrelated to Google Health but in the interest of helping people get healthier, we launched our Go or Good campaign with the Cleveland Clinic. The Walk for Good iGoogle gadget encourages walking regularly and tracking progress.
With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor's Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, California, Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.
To learn more about Google, please visit: www.google.com.
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