Mountain View, California - (Cheap Web Hosting Directory) - June 17, 2008 - The new Site Search service has debuted at Google, to provide a solution for any website, including cloud computing flexibility.

Dave Girouard, President of Enterprise, Google noted, ''Cloud computing makes powerful search readily accessible to any business on the web. Website owners typically invest in good content, search optimization and advertising to attract customers -- but often lack a quality search experience once customers arrive. With Google Site Search, websites can immediately increase customer satisfaction as they are improving their business results.''

The new service, hosted by Google, allows site owners to quickly implement search functionality that is familiar and useful to their visitors. At the same time, site owners can customize Google Site Search to account for the unique nature of their site and their content.

Google Site Search now offers:

Enhanced index coverage: comprehensive search results on any website by crawling and indexing more content, even pages deep within a site; Synonyms: website owners can add their own custom synonym dictionary (a search for cd would include certificate of deposit in search results);

Date biasing: site owners can influence search results based on the age of documents (e.g., a recent product datasheet is weighted more heavily than older product documents);

Top results biasing: specific sections of the site (such as the product catalog) appear at the top of search results

Full customization of the look and feel: site owners can fully customize the search results interface to integrate with the unique look and feel of their sites.

Google Site Search is hosted by Google, and takes advantage of the power of Google infrastructure and flexibility of cloud computing to give any website the same relevance, ease of use and familiar Google.com search experience in addition to more granular control.
Research indicates that customers increasingly rely on search to find information on individual websites: 90 percent of consumers who have made an online purchase said they used site search to access self-service content (Harris Interactive)

When navigation attempts fail, 50 percent of users will turn to search (Jupiter Media Matrix)

In a study of 2,000 shoppers, 71 percent used keyword searches to find their products (eTailing Group)

Layla Rudy, website content manager for EMC Insignia remarked, ''Adding Google Site Search to our website not only helps customers, it also helps our support staff and our business. Since customers are able to find product information much more easily on EMCInsignia.com, we have seen an 85 percent decrease in customer-requested refunds along with an approximate 20 percent increase in e-commerce sales.''

Any business can sign up online, and in less than 10 minutes offer Google Site Search to visitors. In addition to enhanced index coverage, Google Site Search includes the following benefits: Site search hosted by Google, eliminating the need to install and maintain additional technology

Power and reliability of Google's infrastructure

Relevant results and sub-second query response times characteristic of Google.com

Ability to easily set up, purchase, and manage results online

Full customization of search results available through an XML API

Reporting features that give insight into visitor behaviors

Integration with Google Analytics for in-depth reporting

Options for email and phone support

Opt-in capability to include ads (available through AdSense for search)

Kay Pham, senior product manager for eHealth Insurance commented, ''Google Site Search has not only helped our customers find and purchase products online more successfully, it has also helped us continually improve our website. By showing us what people are searching for, we can identify upcoming trends and incorporate them into our product development cycle. It's like an automatic focus group.''

Google Site Search costs $100 a year for searching up to 5,000 pages. Google Site Search builds on the Google Custom Search Engine (a hosted search solution introduced in October 2006) by adding business integration features through an XML API, the option to turn off ads, a more customized look and feel, as well as email and phone support. Those already using Google Custom Search Business Edition will experience the benefits of Google Site Search automatically with no need to upgrade.

Google Site Search is a member of a portfolio of search offerings from the Google enterprise group that also includes the Google Search Appliance and Google Mini, both of which offer additional control over crawl depth and timing, as well as secure access to internal documents.
With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor's Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, California, Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

For more information about Google Site Search, please visit: www.google.com/sitesearch.

To learn more about Google, please visit: www.google.com.



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