Merits of the new Google algo

Search engines have always been a little wary of the extent they would like to rely their ranking algo on ‘on-page’ factors. Most search engines discontinued valuing factors prone to extreme abuse such as the keyword Meta tag long back. On-page factors give too much control (for abuse) to the webmasters. Visible parts of the web page have been less prone to spam because they need to make sense to the human visitors. However, for quite some time, even these on-page factors have been subject to abuse by way of presenting sub-standard, over-optimized or even ‘cloaked’ content to the search engines.

What is the new ‘ranking’ weight distribution?

If you notice in the above new formula, Google has taken significant weight off the on-page factors. The only on-page variable in the formula is now the ‘RelevanceScore’

Our analysis of the above formula and Google behavior indicates that the total weight distributed to the 3 components (RS group, PR group and LS group) is as follows –

RelevanceScore = 20%, PageRank = 40%, LocalScore = 40%

Where:

RS is the translation of all SEO efforts
PR is the translation of Link-building efforts
LS is the translation of links from the expert documents

With this implementation, Google has shifted significant weight to the off-page factors, taking away ranking control from webmasters. As you can see, there is a fairly low score level available to gain just from your SEO efforts. If an average SEO expert is able to leverage 10% of this weight and a super expert SEO can leverage 18% of this weight, the total difference in ranking between an average SEO and a great SEO is just about 8%. News: The SEO and ranking rules have just been changed!!!