Columbus, Ohio - (Website Hosting Directory) - August 21, 2008 - ClearSaleing co-founder Adam Goldberg, in a presentation on the importance of attribution management as part of an online advertising and analytics campaign, is being featured at Search Engine Strategies (SES) in San Jose.
For his presentation at SES San Jose, Mr. Goldberg will address the topic of attribution management, but first will discuss the importance for B2Bs to evaluate leads with a tracking technology that implements with their back office, so they can track the amount of profit each of their keywords and ads produce. Once these areas have been addressed, then they can address attribution management.
Mr. Goldberg will touch on the importance of being able to properly value each of the online ads that are used to produce a conversion. While most online marketers give the entire sale credit to the last ad clicked, there often is a team of online ads that a user clicks through before making a purchase. Without the technology to track this data, online marketers are at a loss as to how to properly value each of their ads and allocate budget.
Mr. Goldberg opined, ''Attribution management is the hottest topic in the world of online marketing today. However, before companies can even think about attribution, they need to first implement a tracking technology that allows them to track both online and offline sales, and have the ability to track the Purchase Path, which is all of the ads that lead to the purchase versus the last ad clicked.''
Mr. Goldberg, a former Google executive, experienced firsthand the overwhelming challenges that online advertisers face in terms of managing, analyzing and optimizing their paid search ad campaigns. Goldberg realized that technology could solve many of the challenges that search engine marketers were facing. He decided to take his ideas and start a business named ClearSaleing, Inc. Goldberg, along with his partners, raised financing and developed a technology that is used by several Fortune 500 companies, as well as over a dozen members of the Internet Retailer 500.
SES San Jose is being held through August 22, at the San Jose Convention Center. Goldberg will be presenting at 4pm on Tuesday, August 19 and will also teach a training session on Friday, August 22 from 1-5pm, entitled "Marketing Metrics and Myths, which focuses on the misleading metrics that online marketers commonly face and how to dispel these myths to ensure the metrics being used ensure the desired results.
ClearSaleing is a technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing's portfolio management software delivers an improved, more profitable allocation of a company's spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.
Search Engine Strategies (SES) is the leading global conference and expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry's top Search experts, including representatives of the Search Engines themselves.
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM).
Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and its associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.
To learn more about Search Engine Strategies 2008 Conference Expo in San Jose, please visit: http://searchenginestrategies.com/sanjose/event.html.
For more information about Search Engine Strategies, please visit: www.searchenginestrategies.com.
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