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comScore Details German Search Rankings 

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by TechPad Agency 10/02/08 Rating: 

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Media measurement service, comScore, Inc., has released a report, detailing how over 34 million German citizens, searched online, along with information on top search properties currently.
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London, United Kingdom - (Website Hosting Directory) - October 2, 2008 - Media measurement service, comScore, Inc., has released a report, detailing how over 34 million German citizens, searched online, along with information on top search properties currently.

Based on the comScore qSearch 2.0 search measurement service, first launched in Germany in September 2007, the reports reveal the local market properties where search activity occurs, such as Verlagsgruppe Georg von Holtzbrinck and ProSiebenSat1 Sites, along with the key international search properties such as Google and Microsoft.

3.8 billion searches were conducted in Germany in July, with Google sites accounting for 3 billion of these searches, or 79.8 percent of the market. eBay ranked second at 6.1 percent, followed by two German properties: Verlagsgruppe Georg von Holtzbrinck (3.4 percent) and ProSiebenSat1 Sites (2.1 percent).

Other notable findings from July 2008 include:

34.4 million German Internet users conducted at least one search during the month, more than in any other country in Europe.
German searchers conducted an average of 110.3 searches per searcher during the month, or 3.7 searches per day.
German searchers conducted a combined total of 845 billion search visits in July, averaging 4.5 searches per search visit.
1.6 million German mobile phone subscribers used their phone to conduct an online search in July, according to comScore M:Metrics.

comScore Networks measures the digital age with a global cross-section of more than 2 million consumers that allo comScore to confidentially capture browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates attitudes and intentions. Through its proprietary technology, comScore measures across a broad spectrum of behavior and attitudes. comScore consultants apply the knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that endeavor to deliver superior ROI. comScore services are used by global firms such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.

For more information about comScore Networks, please visit: www.comscore.com.



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