SeoPapers - article DFW Hosts Search Advertising Event

Dallas, Texass - (Cheap Web Hosting Directory) - October 21, 2008 - A Pay Per Click Management Event, designed for beginners to experts, was recently offered by the DFW Search Marketing Association, at the Renaissance Hotel in Richardson, Texas.

This year alone almost 40% of all online advertising dollars are spent on search display ads, according to a recent survey by the IAB. On October 15 at 6 p.m., the DFW Search Marketing Association will be hosting a panel discussion on Pay Per Click Management. Focused on the needs of beginners and advanced users, this two hour session will cover a range of topics on how to successfully create and manage a search engine advertising campaign.

Tony Wright, President of the DFW SEM group noted, ''This will be the first time that our organization has focused an entire event exclusively on the use of PPC.'' Jeff Martin, a board member of DFW SEM will be moderating the discussion. Mr. Martin remarked, ''This promises to be a rich environment of information and ideas from some of the leading search marketers in Dallas.''

The event was open to all DFWSEM members and non-members, including marketing professionals and the general public, and was presented free for existing members and $30 for non-members.

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets quarterly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include WrightIMC, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, Lead Maverick, GetLegal.com and Bridgepose.

To learn more about The Dallas/Fort Worth Search Engine Marketing Organization, please visit: http://www.dfwsem.org.

For more information about Lead Maverick, please visit: www.leadmaverick.com.

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