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Yahoo! Aligns with Health Network 

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by TechPad Agency 10/31/08 Rating: 

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The Everyday Health Network, operated by Waterfront Media, has integrated with Yahoo!'s search engine, for a partnership with the #1 in online health website.
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Brooklyn, New York - (Cheap Web Hosting Directory) - October 31, 2008 - The Everyday Health Network, operated by Waterfront Media, has integrated with Yahoo!'s search engine, for a partnership with the #1 in online health website.

Recently merging with Steve Case's Revolution Health Network, the new content partnership with Yahoo! Health will provide Yahoo! Health with content from its Everyday Health portfolio of health sites, such as WhatToExpect.com, from the bestselling series of What To Expect pregnancy and parenting books, JillianMichaels.com of NBC's The Biggest Loser, SouthBeachDiet.com from the best selling diet book of all time, and RevolutionHealth.com. The agreement is Waterfront Media's first content agreement with a major health portal.

Mike Keriakos, President and Co-Founder of Waterfront Media remarked, ''Yahoo! Health's decision to work with Waterfront Media clearly demonstrates that The Everyday Health Network's content is the gold-standard in online health. Our portfolio of experts and brands from across the entire health spectrum, including original content from our flagship site, EverydayHealth.com, enables consumers to live healthier lives every day. This is a win-win partnership as the Yahoo! Health platform will help us reach a relevant audience, engage them on a deeper level and increase the overall number of visitors to the Network.''

In addition to the current arrangement, as Waterfront Media continues to grow and add additional properties to its portfolio, Yahoo! Health will have access to utilize any current and future content with attributions and links back to relevant Waterfront Media sources.

Michael Yang, General Manager and Vice President of Yahoo! Health remarked, ''With the health industry one of the fastest growing segments online, consumers are looking for Web sites that provide trusted and reliable health-related content. At Yahoo! Health we are constantly looking at how we can advance our editorial library through partnerships with leading providers of health information like Waterfront Media. We are thrilled to be the first company to leverage Waterfront Media's new open syndication model and know that the company's wealth of healthy living, diet and fitness, and pregnancy-related topics will provide a valuable resource to our users.''

Waterfront Media is the largest privately held online health company and operates The Everyday Health Network, which attracts over 22 million unique users per month across 24 sites. As health happens daily minute by minute, step by step, The Everyday Health Network is always there to inspire users' goals and support their progress. We provide the expert guidance and daily tools they need to make the best health choices, actively manage their conditions and live healthier lives every day. Waterfront Media was founded by CEO, Ben Wolin, and President, Mike Keriakos in 2002.

Yahoo! Health is a leading online health destination empowering individuals to make the best health decisions. Featuring information on conditions and diseases, diet and fitness, everyday wellness, and other healthcare resources, Yahoo! Health is the 6th-largest health site, according to comScore September 2008.

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.

For more information on Waterfront Media, please visit www.waterfrontmedia.com.

To learn more about Yahoo! Health, please visit: http://health.yahoo.com.



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