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/Home /Link Development

The whole Game of Link campaign 

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by Yesu jeevan Atluri 3/03/06 Rating: 

Synopsis:

This old technique has been honed to a science by many SEOs, but there is always room to improve.
Pages: 
The Article

Links Search

 

http://www.seoelite.com/Project8.htm

 

This old technique has been honed to a science by many SEOs, but there is always room to improve. The goal is to use Google/Yahoo to search for pages that lets you add a link (reciprocal, paid, etc.) that already have your keyword or some closely related content on them. Often these searches turn up smalltime site operators with

reciprocal link directories managed by 3rd party software. Don't overlook these, and make sure you submit. But, the real prize are pages that give free links or offer paid links to sites they feel are important - many of the highest PR links can be obtained through this method, especially if you conduct the search at SEOChat's PR Search

Tool.(http://www.seochat.com/seo-tools/pagerank-search/)

 

The following searches are worthy of being tried, but feel free to experiment:

 

intitle:add+url "keyword phrase"

intitle:submit+site "keyword phrase"

intitle:submit+url "keyword phrase"

intitle:add+site "keyword phrase"

intitle:add+your+site "keyword phrase"

intitle:directory "keyword phrase"

intitle:list "keyword phrase"

intitle:sites "keyword phrase"

 

All of the above searches can be used without the intitle to give even more results. As with other link building processes, these are tedious and time-consuming, but it is critical to stay focused on finding quality, relevant links. When using this method, make sure you note which other sites the page is linking to and what text content is listed. If it fits well with your content, don't worry if the page is PR0.

  

LINKS REQUEST REQUIREMENTS & TERMS

 

1.      Must be on a search engine friendly page. (static page) ie no redirects, cloaking, etc.

2.      Page where link can be found must be able to be indexed by search engines

3.      Must be text only link using the keyword anchor text I provide.

4.      Links must be permanent. No Links Accepted from Blogs, Guestbooks, Message Boards, Forums or Web Rings, unfriendly seo directories, FFA, or the use of software submissions etc.

5.      You must submit a list of all links incuding URL were I can find the link and PR of the linking page

6.      Links must be on a website that is topically relevant

7.      If the link is on a links page there should not be more than 20 other outbound links on the same page

Maximum Links Appearances on a page:

On a pagerank of 0 no-more than 10 Outbound links/ max 10 links per page.

PR 2 - max 20 links per page.

PR3 and above max 30 links per page (or max 40 including the menu links of the site)
8. One link is permitted per site. Links MUST be from unique IPs.
9. No sites using dynamically generated links, MouseOvers or other Page Rank-hoarding tricks are permitted.

10.Links must be from sites that offer similar or related products/services or some links may be considered from non-related sites that are of high quality

11.Pages that host links must be indexed with any of the 3 SE's google, msn and yahoo.

12.No sites with redirects or robot.txt

13.Links must be from unique IP's

 

FAQ’s

 

1.What are your Quality guidelines for selecting link partners?

 

We follow some very stringent quality guidelines for building links for our client's websites. Our Quality guidelines are:

 

We do ONLY Non-Reciprocal Links.

 

Our main emphasis is on keywords embedded in the Anchor Text.

Links from PR Specified Links Pages

Links from Industry relevant pages are selected.

No redirected links.

No JavaScript Links

No Links from frames links pages

No Flash Links

No Links from pages excluded from robots.txt

No paid links

Links are not created on pages that have more than 60 outgoing links.

Links are created from Pre-indexed pages only.

We do not link to sites from 1 webmaster.

No Spam is used to solicit links.

No links are created on Link Farms

No FFA Networks

No Blog links

No links from PORN, racially prejudiced sites and other sites containing offensive content.

At the completion of the campaign we give full details of the links established.

 

2. Good reciprocal links

 

Now let's hit on some sound advice pertaining to the acquisition of "good" reciprocal links:

 

1) Make sure that your link partners are relevant to your site in some way.

2) Keep your links current. Get rid of "dead" (unreciprocated links)

3) Make sure the reciprocal link is on the domain of the site your exchanging links with

4) Make sure that your link partner is not blocking search engines from spidering their links page or that their site hasn't been removed from Google's index (banned). Simply search for the links page url on Google to confirm that the links page is getting indexed.

 

5) Use anchor text on your links that target your keywords/keyphrases.

6) Make sure that you have reciprocal links point back to interior pages on your site, and not just your homepage.

7) Stay away from link partners that link back to you with redirected links.

 

There are many other facets to successful reciprocal link building. The key is to understand what types of reciprocal links to stay away from, and to diversify your link acquisition strategy, so that you are not left holding the bag if the major search engines decide to lessen the significance of reciprocal linking.

 

3.Advanced Link Building

 

Directories

 

Top Competition

 

Link Searches

 

Usurping Competitors' Links

 

Article Writing & Submission

 

Forums & Online Communities

 

Blogging & Comments

 

Renting Pages from Authority Sites

 

Purchasing Online Advertising

 

Text Link Brokers

 

Unique Tools & Services

 

Automated Link Building Programs

 

Donations & Charity

 

Press Releases

 

Natural Link Building

 

 

4.How do you know if the link partner page is good?

 

For a website to qualify as a good link exchange partner website, it needs to qualify certain parameters like:

 

The relevance of the webpage to your particular website. Whether the website has been indexed in Google or not. The number of outgoing links from the partner website. We do not partner with pages supporting more than around 60 links

The page should be search engine friendly. We do not partner with websites that offer links from frame or flash based pages.

 

5.Record the details of the link request

 

You can simplify the process by maintaining an accurate and up-to- date record of the progress of your link building campaign.

 

What to Track

You need to record the details of all link submission attempts (via form, email or other means), whether successful or unsuccessful. You also need to keep track of any submissions still in process, or

awaiting additional information or a specific decision (e.g. you've identified a possible promotion venue, but you need to decide whether it's worth paying for an enhanced listing before you submit your link.

 

How to Track Your Progress

 

One easy way to maintain a record of your progress is to use an Excel file, with the following columns...

 

Submitted To -The URL of the site or page you submitted your site to.

Submission URL-If relevant, the URL you actually visited to submit your site.

Submission Mechanism -Form, email or other submission mechanism.

Contact If relevant, the name of the contact person you sent the link request to.

Email Address If relevant, the email address you sent the link request to.

Title -If you're using more than one title in your link submissions, the title you submitted.

Description- The description you submitted.

Submission Date-The date you initially submitted the information.

Verification Date- The date on which you last checked to see if your link had been added to the target site.

Follow-up date -  If relevant, the date on which you sent a follow-up email.

Result- Listed, not yet listed or rejected. Once the result is "Listed",

you may want to highlight that row of the table with a different background colour so that you know that particular submission is complete.

Notes

Any additional information relating to the submission, for example any evaluation time stated on the site, amount you paid for a premium link, etc. Update the appropriate row in your Excel file every time there is a change in that submission's status. For instance, if you notice a site has started sending you traffic as a result of linking to you, you can update that entry to "Listed" status.

 

Each time you submit your site to a new resource, delete that URL from your shortlist of places to promote your site, and add the relevant information to your Excel tracking file. That way, you can see at a glance exactly how your submission campaign is progressing, and how many more places you still need to submit to.

 

Exploiting the Information You're Tracking

 

Make a habit of regularly checking the submissions that are not yet "Listed". If you run down your list every week or so, you will be able to stay abreast of all new incoming links. If nothing changes within a few weeks, consider submitting a follow-up link request. The process should stop at that point - if there's no response after 2

attempts, you're almost certainly out of luck with that particular resource.

 

One side benefit of accurate record keep

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