Toronto, Canada - (The Hosting News) - May 22, 2007 - Best selling author, Seth Godin, will discuss Interactive Marketing and How to Increase Its Effectiveness, at the Search Engine Strategies scheduled to take place at the Metro Toronto Convention Centre, from June 12-13, 2007.

For the fourth time, the SES event returns to Toronto, to deliver real-time information, directed towards the growth of business, through search engine marketing and optimization. The IAB Canada reported that spending on Canadian Paid Search increased 78% in 2006.

This year's keynote presentation entrepreneur, Seth Godin, is author of many books including Purple Cow and The Dip, which provides readers with a ''little bit of insight that will help you see what's causing your organization (or you) to get stuck.'' Five hundred complimentary copies of The Dip will be handed out to full conference attendees.

Organized by two of the world's leading search authorities, SES Toronto Conference Chairman and native Torontonian, Andrew Goodman and SES Programming Director, Chris Sherman, this year's conference grants access to Canada's largest and most comprehensive gathering of search engine marketing and optimization-related solutions providers and affiliates.

The event was created for:

    * Online marketers
    * Executives
    * Business owners
    * SEM/SEO professionals
    * Media planners/buyers
    * Webmasters
    * Direct marketers
    * Agency professionals
    * E-commerce managers

SES Toronto features presentations and panel discussions that cover all aspects of search engine-related promotion. New sessions at this year's Toronto show include:

    * RSS, Blogs, and Podcasts: Successful Syndication Tips
    * Marketing to Women Online
    * The Worst SEO Don'ts, Myths, and Scams
    * What's Your Purple Cow Quotient? Differentiation and Positioning Workshop
    * Perfecting Paid Listings

Conference Hours will be: June 12: 9:00am - 5:45pm: June 13: 9:00am - 5:45pm. Expo Hall Hours: June 12: 10:00am - 7:00pm, June 13: 10:00am - 2:45pm at the Metro Toronto Convention Centre, North Building, 255 Front Street West, Toronto, Ontario, M5V 2W6

Search Engine Strategies Conference and Expo is the industry's most comprehensive forum dedicated to the search engine advertising and marketing sector. The premier global search industry conference series addresses search engine marketing and optimization alongside a plethora of search-related topics. Exhibitors typically include industry giants such as Google, MSN, and Yahoo!

Incisive Interactive Marketing LLC, a Division of Incisive Media PLC, is a specialist business information provider, based in the UK but with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM). Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. The properties were acquired from Jupiter Media in 2005.

To learn more about the event, please visit: http://www.searchenginestrategies.com/sew/toronto07/glance.html.

For more information about Search Engine Strategies, please visit: www.searchenginestrategies.com.

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