San Jose, California - (Cheap Web Hosting Directory) - June 5, 2007 - The GravityMarket e-commerce search engine solution, which billiards retailer, PoolDawg, has reported a 300 percent increase through adopting, is being featured at The Internet Retailer conference, taking place through June 7.  

Jody Hartwig, Vice President of Client Services at Netconcepts, the developer of the GravityMarket system, will unveil how it helped PoolDawg increase search traffic by 300 percent and online conversions by 27 percent at the Internet Retailer Conference and Exhibition, in San Jose, California.

According to the company, website design and search engine marketing initiatives, have driven a 27 percent increase in online conversion in 60 days of use. The Strategy which drove the boost in sales of ''pool cues'' and ''Hustlin' USA T-Shirts,'' will be imparted to online retailers at the event in San Jose, California.

Mike Feinman, Director of Marketing at PoolDawg remarked, ''We are extremely pleased with our initial search engine traffic results. After just 60 days of moving to GravityMarket, we've seen our conversion rate increase 27 percent.''

Pooldawg's original site suffered from several structural and functional limitations, as well as relatively low conversion rates. Mr. Feinman continued, ''As a newer company in an established market, it was extremely important to get a jump start on our search engine listings.''

The first step in redesigning the website, was to provide an initial SEO analysis of Pooldawg's website. The analysis covered best practice recommendations and a blue print for optimal execution of search engine optimization. Because of the current site limitations, Netconcepts' ultimately recommended a new site structure that would be search-friendly from the ground up. The solution chosen, was GravityMarket, Netconcepts' search optimized ecommerce solution.

Ms. Hartwig offered, ''We are pleased to see that our recommendation for a new ecommerce site structure has achieved good things for PoolDawg. PoolDawg currently holds number-one position in Google for 'pool cues' and ranks highly for other strategic terms. GravityMarket is a sound platform on which PoolDawg can grow its online business.''

GravityMarket's other features, include enhanced content management capability, real-time shipping estimates, RSS feeds and a streamlined checkout process. As an example, GravityMarket's simple checkout process never lets a billiards enthusiast forget the latest offers, using friendly reminders to inform purchasers how much more product is needed, for example, to qualify their entire order for free shipping.

The Internet Retailer e-retailing conference, will feature over 4,300 online merchants from retail chains, catalog firms, web-only merchants and consumer manufacturers, sharing ideas and experiences on the one thing they have in common: web-based retailing. Conference administrators expect a 25% increase in attendance this year, a conservative estimate based on the growth of the previous the two previous Internet Retailer events.

Pooldawg offers Pool and Billiards Instruction, a Terms and Terminology library, Billiards Basics Buying Guides, Maintenance Tips, a Billiards Digest, Catalog and Newsletter.

To learn more about Pooldawg, please visit: www.pooldawg.com.

For more information about Internet Retailer, please visit: http://www.internetretailer.com.



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