SeoPapers - article InfoSpace Premieres Mobile Service Platform

Bellevue, Washington - (Cheap Web Hosting Directory) - June 12, 2007 - InfoSpace, Inc., search technology firm, has released its new mCore solution, a mobile services platform suite of customizable mobile infrastructure applications.

Designed to help carriers offer subscribers a search-based mobile content and information service, the platform was developed to enable a unified mobile media experience spanning mobile search, storefronts, portals and messaging. Carriers can deploy mCore in concert with their existing infrastructure in part or as a whole to drive revenue across multiple areas.

According to Jupiter Research, annual mobile data revenue is forecasted to grow by $3 billion over the next five years. Consumers say that one of the main reasons they would be more likely to use mobile data services, such as downloads, is if the user experience was better. mCore addresses this issue by delivering a unified, consistent user interface across all mobile data services, offering carriers the opportunity to drive increased adoption and revenue while managing costs.

Steve Elfman, Executive Vice President of InfoSpace's mobile business unit remarked, ''mCore represents the next generation in mobile platform services. Both carriers and mobile users are tired of dealing with multiple technologies and interfaces when it comes to information and content on the mobile phone. mCore resolves those issues for the industry by delivering a solution that is intelligent for the users and easy for carriers to integrate.''

The mCore Platform provides an end-to-end technology infrastructure to help carriers reduce ongoing maintenance costs, improve customer service, increase opportunities for revenue and simplify the end user experience. Carriers can deploy the back-end technologies into their existing infrastructure in part or as a whole to offer a best-in-class unified mobile data experience while driving revenue. In addition to hosting solutions and capabilities, the mCore Platform includes:

Search: InfoSpace mCore Search delivers seamlessly blended, highly relevant results to offer users a one-stop mobile search experience while enabling multiple monetization models for carriers.
Portal: InfoSpace mCore Portal provides an intuitive graphical interface designed to maximize the interactive capabilities of the full range of today's mobile devices. Powerful management tools allow for rapid content and service deployment in an integrated, personalizable environment, while also allowing for managed promotional campaigns to drive sales of premium services such as music, ringtones, games, and wallpapers.
Storefront: InfoSpace mCore Storefront makes purchasing content easy and satisfying for a broad cross-section of mobile consumers, and provides carriers with flexible merchandising tools including packaged bundles, subscriptions and tailored recommendations.
Messaging: InfoSpace mCore Messaging serves as a natural extension of the Portal, offering real-time, push-based access to breaking news, sports and entertainment via SMS or MMS alerts, seamlessly integrated with carriers gateway infrastructure.
Managed Web: InfoSpace mCore Managed Web offers the best operator-controlled Web experience, creating choice for users and additional revenues from web search and mobile advertising, while offering both unlimited and safe web experiences.

InfoSpace recently announced that Virgin Mobile has deployed the full suite of mCore Platform services, allowing the European carrier to offer its subscribers the ability to search the Web, WAP sites and Virgin Mobile's own portal and storefront. Several other key carrier partners have also announced plans in recent months to deploy components of the mCore Platform, demonstrating momentum and demand for a more unified, relevant and easy-to-deploy mobile services solution.

Nick White, Head of Digital Services and NPD at Virgin Mobile added, ''Deploying the complete mCore suite of services will introduce significant cost savings and operational efficiencies within our mobile infrastructure, said InfoSpace's integrated mobile platform allows us to offer a simple, unified experience for our customers, and focus our energy and resources on providing the best mobile user experience available.''

InfoSpace also recently announced partnerships with FAST, a leading developer of search technologies, and InfoGin, a pioneer and world leader in the field of Web-to-mobile content adaptation. FAST Search Transfer will be integrated as part of mCore, to deliver a joint mobile search service which will enable carriers to take more control over their content business models, and provide a richer mobile search experience to customers. InfoGin's Intelligent Mobile Platform is designed to enable mobile browsing of the web through the mCore Platform.

In addition, InfoSpace recently sponsored a whitepaper titled, ''Unified Mobile Data Platform: An Analytics-Based Approach,'' which discusses the evolution of data services and the need for a unified mobile data services approach.

InfoSpace Mobile is a developer of mobile technologies and infrastructure services that help mobile users quickly and easily discover and enjoy content and information on the go. InfoSpace's mobile platform offers carrier partners a customizable, scalable solution for the programming and delivery of mobile content, helping build stronger brands and generate revenue. Mobile users benefit from the best-in-class local search experience of InfoSpace Find It!, and InfoSpace's easy-to-use mobile portal, search, messaging and storefront offerings. The company's mobile products and services are available to over 200 million consumers through mobile operators such as AT and T Mobility, T-Mobile, Verizon Wireless, Sprint Nextel, and Virgin Mobile.

InfoSpace, Inc. is a developer of tools and technologies to help people discover and enjoy content and information, through mobile phones and PCs. The company's mobile platform and applications, such as InfoSpace Find It! (www.infospacefindit.com), are designed to create programming and sales opportunities for carriers, while satisfying consumer demand for highly relevant mobile functionality and content. InfoSpace uses its proprietary metasearch technology to power a portfolio of branded web sites, including Dogpile (www.dogpile.com) and Zoo (www.zoo.com), a new kid-friendly search engine, and provide private-label search and online directory services to consumers on a global basis.

To learn more about the study, please visit: www.infospaceinc.com/mcore.

For more information about the Find It! solution, please visit: www.infospacefindit.com.

To learn more about InfoSpace, please visit: www.infospaceinc.com.

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