Las Vegas, Nevada - (Website Hosting Directory) - January 10, 2008 - Yahoo! Inc.'s mobile developer platform launch partners include eBay, MySpace and MTV, and is designed to enable developers and publishers to build applications with access instantly, across hundreds of devices.
The open platform is expected to accelerate the adoption of mobile services, by creating an extensive number of new choices for consumers. The Consumer Electronics Show (CES) 2008, displayed the early preview of its Mobile Developer Platform, the one-stop solution for developers to create mobile-optimized applications that are easy to build, quick to deploy, and run across a wide selection of devices, thus making it much easier for Internet content and services to ''go mobile.''
Marco Boerries, Executive Vice President, Connected Life, Yahoo! noted, ''Yahoo! is leading and enabling the mobile ecosystem by partnering with some of the most recognized consumer brands, including eBay, MySpace and MTV further extending their mobile presence and providing mobile consumers with the content they desire. By providing all developers access to our Mobile Widget Platform and giving them the necessary tools to create, we are setting the stage for dramatic growth in the number of third party widgets and creating an innovative new experience that we believe will ultimately drive further adoption of mobile services.''
By providing developers with tools to write code once and efficiently publish their content instantly across hundreds of devices - accessible by hundreds of millions of users - Yahoo!'s Mobile Developer Platform is expected to usher in a dramatic acceleration in the adoption of mobile services by creating an explosion of new choices for the consumer.
Mike Linton, Chief Marketing Officer for eBay commented, ''As a global eCommerce marketplace with more than 248 million registered users worldwide, eBay's buyers and sellers depend on real-time information that enhances their bidding and merchandising activity," said "By working with Yahoo! Mobile, eBay users benefit from complementary mobile applications that help our buyers and sellers to experience eBay Anywhere.''
The powerful and graphically rich mobile applications - called Yahoo! Mobile Widgets - enable consumers to design their own ideal Internet experiences, by letting users choose which of their favorite Internet content and services to put on their phone - whether from Yahoo! or any other provider. Consumers will choose Mobile Widgets from a growing selection available via the Yahoo! Widget Gallery - accessible from Yahoo!'s new mobile home page, Yahoo! Go 3.0, and Yahoo! oneSearch, consumers can add and delete mobile widgets anytime to make sure their phone reflects their own unique needs and personality.
Aber Whitcomb, Chief Technology Officer for MySpace added, ''Never before have mobile consumers been able to access the content of their favorite Internet sites and communities in such a simple manner, opening their eyes to the potential of the mobile Internet. MySpace's social networking expertise combined with Yahoo!'s Mobile Widget Platform provides consumers with a new mobile experience and allows them to stay connected to their friends and family while on the go.''
This week, consumers will be able to access the first third-party widgets built on this new platform, from launch partners including eBay, MySpace and MTV. Yahoo! ultimately expects thousands of new mobile widgets to be added as developers begin writing to this new platform.
Greg Clayman, Executive Vice President, Digital Distribution and Business Development, MTV Networks remarked, ''As one of the premier providers of entertainment content on mobile, MTV Networks is constantly exploring new and dynamic ways to give our audiences greater access to and interaction with our programming on the handset. Yahoo! Mobile's new Mobile Widget Platform gives us an exciting tool to further connect with our fans on their phones, empowering them to stay constantly plugged in to all the content they crave.''
Yahoo! Mobile Widgets run on devices that support the new Yahoo! Go 3.0 client or the new Yahoo! mobile home page. Over the coming months, the number of compatible devices is expected to expand substantially and begin to roll out internationally.
Leading mobile device manufacturers including LG Electronics and Motorola are collaborating to make Yahoo! Mobile Widgets widely available on multiple devices. ACCESS, a global provider of advanced mobile software technologies, is also in early discussions to support Yahoo!'s Mobile Widget platform. The combined efforts of Yahoo! and these partners is expected to continue to drive the mobile industry forward by making compelling content from the greater Internet more accessible to consumers worldwide.
More details on the Yahoo! Mobile Widget Platform, including first-generation specifications for creating Yahoo! Mobile Widgets can be found at http://mobile.yahoo.com/developers. Over the coming weeks, Yahoo! plans to introduce a full-featured software development kit for developers, offering guidelines and tools for creating, testing and submitting widgets.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
For more information about the Yahoo! Mobile Widget Platform, please visit: http://mobile.yahoo.com/developers.
To learn more about Yahoo!, please visit: www.yahoo.com.
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