Investing in Pay Per Click Marketing or Search Engine Optimization - a Company Decision by Scott Buresh 3/12/07
Rising click costs have driven many businesses investing in pay per click marketing to also hire a search engine optimization company to supplement their marketing portfolio. However, comparing the effectiveness of these disciplines based on click cost can give an inaccurate picture of their respective ROI. Learn more about the innate differences between these marketing strategies as well as how to better quantify the results from each. more...
10 AdSense Tricks to Boost Your Comission by Kalena Jordan 9/26/06
Google AdSense is fast becoming the preferred way for people to earn an income online. In this article, Kalena Jordan shares some AdSense Tricks as to how to boost your comission. more...
Organic SEO or Pay-Per-Click Advertising - Which Should You Choose? by Scott Buresh 9/22/06
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising – and these are often used in tandem. However, when a business has a limited marketing budget, which approach has the advantage and which offers a better return on investment? While pay-per-click can offer immediate results, organic search engine optimization may lead to more clicks. Learn more about the pros and cons of each of these methods. more...
PPC Management on the New Big Three by Tyler Huston 6/15/06
Pay-Per-Click or PPC is the fastest growing out of all segments of advertising including traditional as well as online media. more...
10 Worst AdWords Campaign Management Mistakes by Tyler Huston 5/30/06
On today’s highly competitive Google AdWords pay per click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. more...
