Don't Sabotage Your Search Engine Optimization Company by Scott Buresh 10/31/06
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. Learn more about these errors and what harm they can cause to an SEO campaign. more...
The Search Engine Soap Opera by Kalena Jordan 9/26/06
The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discover it's actually Hope's long lost evil twin Princess Gina and so on. more...
Organic SEO or Pay-Per-Click Advertising - Which Should You Choose? by Scott Buresh 9/22/06
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising – and these are often used in tandem. However, when a business has a limited marketing budget, which approach has the advantage and which offers a better return on investment? While pay-per-click can offer immediate results, organic search engine optimization may lead to more clicks. Learn more about the pros and cons of each of these methods. more...
Using External Coding to Improve Search Engine Placement by George Peirson 9/05/06
Do you have lots of JavaScript coding in the header section of your web pages? If you answered yes to any of these questions your site may be driving away search engine spiders and losing search engine position ranking. more...
Flash Tricks for Improved Search Engine Rankings by George Peirson 9/05/06
Normal wisdom says that if you use Flash in a web site it will hurt your search engine placement. This is due primarily to search engines having a hard time to index Flash content. But with a little ingenuity we can use that very problem to our advantage. more...
Defend Against Black Hat SEO by Frederick Townes 9/05/06
Black hats inject undetected scripting into competitor sites to taint these sites when SE bots spider them. Don’t think it can happen? It closes down on-line businesses daily.
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Search Engine Optimization and Semantics by Frederick Townes 7/17/06
Despite the awesome drawing power of the www and its ability to sell products and broadcast messages, as site designers and owners, we’ve only begun to harness the true power of a fully-compliant semantic web. more...
Organic SEO -- What Does It Really Mean? by Scott Buresh 7/11/06
The definition of “organic search engine optimization (SEO)” is often used broadly to describe unpaid, algorithm search engine results. However, some companies take this definition a step further, to include the methodologies used to achieve the rankings. Learn how an organic SEO firm works with site content instead of manipulating technical loopholes, attracts links instead of utilizing linking schemes, strives to make a website a valuable resource, and learns from the search engines rather than learning how to exploit them. more...
Striking Keyword Gold – How to Grab Keywords by the Tail by Albert Ghergich 7/10/06
Anyone can pick out related keywords to rank their websites for. However, it’s the crafty webmaster who knows how to find and rank for multiple keyword goldmines among the thousands of possibilities available. more...
Solid SEO Through De-Optimization by Dave Davies 7/10/06
That's right, today we aren't going to so much discuss optimization as it's antithesis. Some may wonder what sense this makes. How can one say that the road to higher rankings is built on trying not to rank? In fact, the effort is always to rank highly, it's just the tactics that are a bit different. more...
