Expert Search Engine Optimization: Is Ongoing Management Needed? by Scott Buresh 9/29/05
Expert search engine optimization really is an ongoing process. It is a process of honing and refining while simultaneously expanding. It is a process of protecting and bolstering while also minimizing the risk of setback. more...
Writing for People and for Search Engines by Jennifer Ryan 9/22/05
So you've decided to get a website that's optimized for search engines. You're no dummy. You want your website to show up any time a search is conducted in your area of expertise. Who can blame you? But wait. Be prepared for twists and turns ahead. more...
The Art of SEO by Mark Uttley 8/29/05
Many companies spend hundreds of dollars each year on optimizing their place in the major search engines. A good SEO charges thousands of dollars, but you can do a lot of the hard work yourself which saves both money and time. more...
SEO & Competition Analysis – Part Two by Dave Davies 8/27/05
Once you have optimized the onsite factors from part one of this series it’s time to launch into the external factors. External SEO factors generally refer to the internal links to your, and your competitor’s, website. more...
SEO & Competition Analysis – Part One by Dave Davies 8/27/05
Analyzing your competition should be the second step taken during the SEO process (right after and sometimes even during keyword selection). more...
Ecommerce & SEO by Dave Davies 8/15/05
This article focuses on the failures of most shopping cart systems to adequately address the needs of the SEO community. The article is based in part on an interview with Mr. Lee Robert, creator of the Apple Pie Shopping Cart and accessibility expert. more...
Increasing your PageRank by Joe Balestrino 7/21/05
This article will put a damper on web sites that sell information which will supposedly increase your page rank. more...
Can I Optimize A Site Designed With Frames? by Joe Balestrino 7/10/05
Can you optimize a site designed in frames? Of course you can! The question should be, “how effectively can I optimize a web sire designed in frames?” more...
SEO Without Usability- An Exercise in Futility by Scottie Claiborne 6/17/05
What good is driving traffic to your site if no one buys anything? This article reviews the importance of balancing SEO and usability. more...
