SourceGoogle Search Central
PublishedJuly 29, 2021
TypeOfficial case study
SampleOne site (MX Player, India)
The short version: If you have video, mark it up and list it in a video sitemap so it can appear in video results and Discover.
What they studied
The streaming platform added VideoObject structured data, submitted video sitemaps often and followed Google's video guidelines.
Key findings
- Traffic from Google grew 3 times.
- Video page views per session from organic search doubled over 6 months.
Key learnings
- If you have video, mark it up and list it in a video sitemap so it can appear in video results and Discover.
Things to keep in mind
- Published by Google, one large platform. Results for small sites will differ.
Read it alongside
- Rakuten Recipe: 2.7x search traffic with recipe structured data (Google Search Central, 2018)
Source
Official case study by MX Player, published by Google Search Central, July 29, 2021.
We read the source and checked every figure on this page against it on October 13, 2026. Summaries and learnings are ours. Spotted an error? Tell us.
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