How to Audit Your Domains' DNS (and Why 14 of Ours Showed Strangers' Sites)

In our audit of 224 domains, 14 domains their owner still held were showing other people's websites. Nothing had been stolen: their DNS still pointed at old shared hosting IP addresses that had been given to new customers. Here is how to find and fix that kind of problem.

Step 1: list every domain and where it points

Export your domains from each registrar account. For each one, note:

  • Nameservers at the registrar.
  • The A record (the IP address the domain points to).
  • What loads when you visit it in a private window.

Step 2: sort them into five groups

What you see What it means What to do
Your site loads Working Nothing, but check SSL
Nothing loads, no DNS Nameservers point nowhere Point at a parking page or redirect you control, or drop the domain
An error or a host's default page DNS points at a server you no longer use Update DNS today
Someone else's website DNS points at an IP that now belongs to someone else Fix immediately: your domain is advertising a stranger's site
Registrar parking Default parking Fine for now; decide keep, sell or drop

In our audit, 90 domains had no working DNS or hosting, 53 pointed at servers no longer in use, and 14 showed someone else's site. Full numbers are in the aged domains study.

Step 3: fix control first

Move nameservers for idle domains to your registrar's DNS, where you can see and change them. Never leave a domain pointing at a hosting account you have closed.

Step 4: repeat every quarter

Hosting changes, accounts get closed, IPs get reassigned. A quarterly check takes minutes once you have the list, and it is the cheapest SEO and brand protection you will ever do.

Keep reading

Research by email

Get new SEO research first

An email when we publish a new data study. No fluff, no sales pitch.

Free. Unsubscribe any time. We never share your email. Privacy.