Free worksheet · PDF
Keep, sell or drop a domain: scorecard
Score each domain on five factors before renewal and let the number back up the decision.
What is on this worksheet
Gates first: control, risk, fit, economics. Then score each factor 1 to 5.
| Domain | Renews | Name 30% | Demand 25% | Fit 20% | Equity 10% | Risk 15% | Score | Decision |
|---|---|---|---|---|---|---|---|---|
Score = (Name x 0.30 + Demand x 0.25 + Fit x 0.20 + Equity x 0.10 + (6 - Risk) x 0.15) / 5 x 100. 70 and up: build or sell at a premium. 50 to 69: list for sale. Under 50: drop unless it fits a project. Re-run 90 days before each renewal.
